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business plan 2007 Before you dedicate your life to research, crafting a business plan the length of a book, read these two paragraphs from the 1/9/07 edition of the Wall Street Journal in an article called #8220;Enterprise: Do Start-ups Really Need Formal Business Plans#8220; A study recently released by Babson College analyzed 116 businesses started by alumni who graduated between 1985 and 2003. Comparing success measures such as annual revenue, employee numbers and net income, the better essay god greater love nothing theological, study found no statistical difference in success between those businesses started with formal written plans and those without them#8230; “What we really don’t want to research paper, do is literally spend a year or more essentially writing a business plan without knowing we have actual customers,” says William Bygrave, an entrepreneurship professor at Babson College in Wellesley, Mass., who says he generally advocates “just do it.” Entrepreneurs must be nimble, and questbridge college scholarship, will be more apt to stick with a flawed concept they spent months drafting, he adds. I think that Prof. Relativity Research? Bygrave’s study is questbridge prep scholarship, so right. Here is the entire study if you’d like to read it. This is the plan’s abstract: This study examined whether writing a business plan before launching a new venture affects the subsequent performance of the venture. The data set comprised new ventures started by relativity research paper Babson College alums who graduated between 1985 and 2003. The analysis revealed that there was no difference between the performance of anderson university application new businesses launched with or without written business plans. The findings suggest that unless a would-be entrepreneur needs to raise substantial startup capital from research, institutional investors or business angels, there is no compelling reason to questbridge college prep, write a detailed business plan before opening a new business. The phrase “unless a would-be entrepreneur needs to raise substantial startup capital from institutional investors or business angels, there is no compelling reason to write a detailed business plan” merits discussion.
Most venture capitalists require a business plan as part of due diligence. Relativity Research Paper? This doesn’t mean they spend more than ten minutes reading the plan, and it certainly doesn’t mean that they believe it. College Scholarship Essay? #128578; A great plan won’t make a lousy idea successful, and a lousy plan won’t necessarily stop a great idea. Most of the plans that we see at Garage are too long and too detailedto the relativity research paper, point of essay love theological reducing credibility. Here is my prior blog posting about business plans that you might find helpful. The gist of it is: Use the business-plan exercise as a way to relativity paper, get your team on the same page. Keep it short: ten to twenty pages. Spend no more than two weeks writing it. Don’t get obsessed with with details in your financial forecast because it should be one page long. However, don’t draw the anderson university application essay, wrong conclusion from this study: “Analysis, planning, vision, and communication are unnecessary.” This isn’t true.
What is true is that a business plan should not take on a life of its own. It is a toolone of many that may help you get funded (or, more accurately, hinder you from getting funded if you don’t have one) and may help you get your team working as a team. But it is not an end in relativity research itself. Share This Story, Choose Your Platform! Are business plans obsolete? Despite those (supposed) qualities, however, some recent studies are starting to prep, show that the practice of paper using formal business plans as a corner stone of business ventures is not as widely spread as the theory suggests. Caddell mentions, for prep essay, instanc#8230; I find this post somewhat ironic given that I#8217;m in a business plan development class in b-school. I agree with your point wholeheartedly but I suppose it#8217;s very difficult to find the paper, balance between overplanning v. underplanning. I assume that this article is mainly intended for those who are on the overplanning end of the dissertations in hr, spectrum.
Overall, great advice. I#8217;ll keep this in relativity research mind as the anderson application essay, semester progresses. Who is Musgrave? That word isn#8217;t in the MS Word doc that you link to. Sorry to pick nits.
I would agree that you need some type of plan, even if it is on the back of a napkin, but spending weeks and research paper, months is not necessary as much of use of computer in different essay it is hypothetical and research paper, will change once you actually start operating the business. God Greater Love Nothing Theological? Probably the best thing is to start writing your plan AFTER you have already started to develop the actual business. Even if you are not seeking outside funding, the plan will cause you to think out some concepts or some aspects of the business that you didn not consider when you looked at your high level idea. The best advice is to keep the financial short because that is what changes the most. You may even want to write that in relativity research pencil #128578; I think one should give some thought to whether your business idea could be profitable, but not obsess over the exact amount. Quote Or Italicize? Too many people plunge into business with no idea how their going to actually make money. Relativity Research Paper? If youtube didn#8217;t get bought out, how were they going to essay experience, survive? You can#8217;t bet on a billion dollar miracle. To me this is a sticky subject (I#8217;m somewhat living it right now with one business and it#8217;s working without a plan at the same time we are self-funding with our own cash and time with no real idea of paper where it#8217;ll break-even ;). Guy, you have told me not to questbridge college essay, start killing the dolphins until you know the dogs are going to eat the relativity paper, food and I agree#8230;to a point.
Most business plans are full of fluff, BS and baseless projections. Further, if strictly adhered to they would likely contribute to the demise of just about any business (they are usually not nimble as a business needs to be) because it#8217;s not until you are working the business that you really know what it#8217;s going to turn out to use of computer in different fields, be, how it helps and who wants what. Relativity Research? What about essay about my college experience, just covering the basics in a plan? Perceived market needs/solutions, demographics, psychographics, competition, and relativity, what will it cost/create in income should it be wildly successful, moderately successful and a complete failure? Having founded three companies, I found the discipline of anderson application creating a Business Plan for research, the first business absolutely necessary. This discipline is probably vital for the #8216;virgin#8217; entrepreneur and ensures they at better essay god greater nothing least think about key elements such as customers, product, competitors, funding and so on. Relativity Research Paper? With the essay my college experience, second company, the Business plan was shorter, more specific and avoided hyperbole. The third, being a bootstrapped webservice where we are not pursuing angel or VC funding was written on one page. So far, we are delivering against paper, our own expectations. This could be because we have tapped into about my college, a gap in the market but a succinct one page plan has not hurt and has maintained critical focus!
Some great guy wrote a terrific bit about start-ups, #8220;be impatient for profits and patient for growth.#8221; Working on my third business, I#8217;ve got to say the relativity research paper, idea of profits sits far forward in use of my mind than does a business plan. I don#8217;t think the idea of Guy#8217;s post is not to relativity, write a business plan, just don#8217;t get in the business of writing a business plan. Some entrepreneurs (me with my second company) get stuck on the idea of writing a perfect business plan. I ,now, highly advise against that. In fact, I advise against what a friend calls #8220;constructive procrastination#8221; in the beginning of a new business. Most of us entreprenuers aren#8217;t starting up the next Cogent Communication that requires hundreds of millions just to get started. We can get rolling with our business idea, keeping the main focus on profit as soon as possible. Growth and dissertations, a business plan can follow once we discover if the fish are biting your bait.
Glad to see you back Guy! It seems to confirm that a restaurant is relativity research paper, a restaurant while a web application is dissertations, not. Maybe a different type of paper paper applies? as ever, sound and pragmatic real-world advice thank you. my own business plan has evolved into questbridge essay, some 40+ pages and research paper, i am inclined to agree next time i#8217;d go for a lot more visual emphasis and some compelling sound-bites. superficial, maybe, but more effective in anderson university garnering VC interest than 40+ pages of earnest text and research, spreadsheets, in my experience. ergo, maybe a business plan would be better done in powerpoint as opposed to word would totally change one#8217;s approach. University Application? I agree the b plan can be a distraction, but so can anything if taken to the extreem. I have intergrated tracking into my plan so a new promotion, process or what every can be tracked and changed faster if the relativity, stats don#8217;t show what i#8217;m looking for. God Greater Nothing? #8220;Perfect your pitch, then write your plan.#8221; Yes! That#8217;s constructive advice because it is research paper, soooo important that an entrepreneur answer key fundamental questions and focus on the critical areas. Dissertations? This requires discipline to listen, to research, think honestly, and to fend off fluff and hyperbole. While I agree with your points about in different, #8220;formal business plans#8221;, I do think that basic planning is essential. We (The Blog Squad) like to relativity paper, tell entrepreneurs to in hr, be clear about 2 things before starting: 1. Who are the members of research your targeted audience, your future customers/clients?
2. Use Of Computer In Different Fields? What is the purpose of paper your biz (how will you make money?) This can be used before starting a blog, a program, an e-book, many things. University Application? In my opinion, a business plan is not necessary for running a business. What a business plan does is ensure you have thought through the various aspects of your business. If you can do that in your head, and relativity, do not need to present your company to outside investors (just need to present to your internal team to get them hyped up about moving the idea of the business forward), then you are are good to go. However, a business plan is god greater nothing theological, necessary when you have to take your business to institutional money and other outside investors. They like to have a document to ensure they were not making a bad decision when deciding to relativity, help your business out with their money. Quote Or Italicize? Remember, a business plan can be less than 10 pages long.
It is relativity, like teaching the golf swing: good teachers understand the complexity of the golf swing so well that they can explain it in simple words to their students. Essay? Guy, nice topic for discussion. Is a Biz Plan Really Needed? Guy Kawasaki contributes his opinion about whether a business plan is really necessary, in response to relativity, a recent study reported in essay the Wall Street Journal. A study recently released by Babson College () analyzed 116 businesses started by alumni who grad#8230; I#8217;m currently working on relativity research paper my 3rd startup (the previous 2 being successful) and I never even considered writing a business plan. I may be too far to the other extreme, but I#8217;ve always managed fine without one. Of course that doesn#8217;t mean I didnt have a #8220;business plan#8221; I always knew exactly what we were doing in anderson university application essay my head.
I dont think the business plan is such a bad thing. I think the issue is that if you are spending too much time formalizing a business plan and paper, other tasks not adding value to the customer, you might not be attacking the startup business the right way. Just my 2 cents. It certainly helps to essay, know it is research paper, a good idea to save my time for something else. Overall, though, do you think writing a business plan is absolutely necessary for a single person project instead of keeping everything in one#8217;s head?
I actually worked with Prof. Bygrave at or italicize essays Babson during the one year I was there. Paper? Amazing entrepreneurship scholar. This study reminds me of god greater nothing theological that classic quotation from Herb Kelleher that goes something like this: #8220;Yeah, we have a business plan at research paper Southwest Airlines. It#8217;s called doing things.#8221; I think business plans are best written in a group.
I used to work in a company that used Instant Messaging as the prep scholarship, primarily means of communication. We wrote several business plans for relativity, our clients by quote hammering out the paper, details in the chatroom. Prep Essay? Sound Advice: Kawasakin on Business Plans (or the lack thereof) One of my (and many others) favorite bloggers is Guy Kawasaki. He was one of the early Apple employees, and was charged with evangelizing all things Apple did a good job Id say. Hes since moved on to the relativity research paper, world of VC, and prep scholarship essay, fortunatel#8230; Richard Branson uses a one-page business plan to paper, sketch out if he#8217;ll do a business. He makes it in one day and it helps him minimize the downside and understand how the essay about, business works.
So, I#8217;ve seen hundreds of business plans. I#8217;ve seen them for relativity research paper, venture start-ups and internally funded businesses at big tech companies. Questbridge College? A few observations: 1. Trying to generalize whether or not business plans are necessary is paper, a bit presumptuous. In Hr? The need greatly depends on the experience/skill of the founder and the demand for capital to fund the relativity research paper, enterprise (and a bunch of use of computer fields other things). To say that they are or are not helpful based upon a survey done by a bunch of MBAs is like using Gartner to make investment decisions. 2. Smart entrepreneurs already have a business plan in their head before they ever sit down with PowerPoint or Word.
The entrepreneurs that are most #8216;fundable#8217; in VC world are those who come from a very large company already in the space, have spotted a disruptive opportunity that their current employer won#8217;t pursue and have relationships with their first 3 beta customers already committed to the product. These guys don#8217;t need no stinking business plans. 3. Bplans are great for finding the #8216;weak spots#8217;. Most entrepreneurs are great at a couple of relativity dimensions, but not all fo the dimensions really required to create a great business. Reading their plan will highlight what they don#8217;t know. Essay? #8220;No competition? Hmm#8230;looks like you need to do some work there.#8221; #8220;GTM Plan = Big Companies? Let#8217;s figure out some focus for you.#8221; #8220;TAM = x% of GDP? Riiiiiight.#8221; The funny thing is that weak entrepreneurs HATE to show their weaknesses when good VCs can spot them a mile away. The VC wants someone smart enough to say, #8220;I got a great product designed and I#8217;ve figured out my target customer, but I have no idea how to begin a viral marketing strategy and I#8217;d like to find someone who knows what that#8217;s about to really turn the crank on my deal.#8221; 4. As an entrepreneur, my bplan was great for relativity paper, identifying the 3 critical variables that I needed to questbridge prep scholarship essay, focus my time on.
I knew if I couldn#8217;t make significant progress or find a solution for relativity research paper, all three variables, I didn#8217;t have a business. Most VCs are looking for the entrepreneur that not only knows his standard bplan stuff, but then is able to focus his strategy by essay nothing saying #8220;With all of this analysis, I#8217;ve figured out that I will have a great business if I can do x, y #038; z.#8221; Strategy is about what you don#8217;t do. Well, business planning is definitely is the best choice prior to relativity research paper, start. It just gives a way to quote essays, move from one path to another. Relativity Research? Great point! I#8217;ve worked in in hr venture debt and we saw a lot of wasted paper. Now I#8217;m founding a next gen social network and I have found shorter is relativity research paper, better for a b-plan. In fact an exec summary may be all that#8217;s needed to get people on god greater nothing the same page. If it#8217;s too long people just won#8217;t read it.
Cheers. -Chris Comella, Founder. BuzzPal The World Is Your Party. Research? True true#8230; it#8217;s not an end in itself. Application? but written or not, it#8217;s surely helpful #128578; I see a business plan as the relativity, business equivalent of personal goals. Essay Nothing Nothing Theological? Sure, you can have all the information in relativity research your head (goal,strategy, action plan) but studies show that writing down goals increases the likelihood of achievement. Plus the whole idea of use of building a sustainable business is having it be able to run without the founder. Difficult to do with the information all in the founder#8217;s head. Not to mention budgeting for cash flow. Lack of cash flow can kill a business. Keep it brief, sure but I would reco doing a business plan. Plans are nothing; planning is everything.
Dwight D. Eisenhower. Plans are of little importance, but planning is essential #8212; Winston Churchill. Research Paper? Planning is everything. Plans are nothing. #8212; Field Marshal Helmuth Graf von Moltke (1800-1891) which clearly Ike reorganised#8230; Thinking Of Starting Your Own Agency? Nice post over on Guy Kawasaki#8217;s blog about the modern day business planwhich, in some cases, may include not having one. He highlights some findings from a report as published in this Wall Street Journal article: This study examined whether#8230; I concur very much with this findings. Why?
Because that is what I am presently doing. Essay? In the relativity, last internet boom,one of the or italicize, lessons I learned was the time I wasted courting VCs to fund by company. Relativity Research? Now with my new startup- text2store Mobile, I have no business plan( I do have some simple files 1 or 2 pages). Anderson University Application Essay? That is it. We are learning and rolling out relativity research, features and things are moving forward. We are recruiting based on ideas in fields essay my journal.A form of boostrapping. Is a Business Plan Necessary?
Before you dedicate your life to paper, crafting a business plan the length of a book, read these two paragraphs from the 1/9/07 edition of the Wall Street Journal in an article called Enterprise: Do Start-ups Really Need Formal Business Plans. Great stuff Guy. As a veteran of business planning over the past 25 years I merely add in that the quote or italicize, great benefit of the business planning process is the paper, #8220;joint diagnosis#8221; resulting in shared ownership of the challenge,and the use of in different fields essay, end result that all involved finish the process facing in the same direction and relativity research, supporting a common cause.Keep it tight and remember it will be all change anyway following the quote or italicize, first interaction with the relativity paper, enemy! Someone wrote that study (the .doc-file) using a typewriter. A friend said; #8216;first I became skilled in programming M$ Words, then I became a skilled programmer#8217;.
Though the researcher probably aren#8217;t programmers, they would be better of with a pdf. University? Fuzzy Thinking About Fuzzy Planning. How would you react to somebody saying that regular exercise is bad for you because some people exaggerate? That#8217;s how I feel about the January 9 Wall Street Journal column that confuses plans with planning. Research Paper? Guy Kawasaki#8217;s response, Is a. University Application Essay? Do you need a busines plan part deux. A few weeks ago, I posted a sneak peak of this month#8217;s Globe and Mail column on whether or not you need a business plan.
Well today it hit the wire:#8230;.Hundreds of years ago, Magellan, Cabot and Drake explored the. Thanks for relativity, the fisk Guy. But if I may add: you see lots of business plan writing boutiques mushrooming all around (at incubators, fundraising shops, etc.). Don#8217;t go with these whatsoever! Should you decide to write a business plan, do it yourself, with your team if you like, but don#8217;t outsource the writing of your business plan. Writing a business plan if a good way for entrepreneurs to reflect on their business model and essay experience, forecasts and see later the paper, standard deviation between their planned figures and the actual reality. One last thing: a business plan isn#8217;t static and may become a useful tool to the entrepreneurial team itself if updated once a month (spend no more than 2 hours).
In other words, an initially well-thought, well-devised business plan (2 pages are enough!) may serve as a compass during execution. A couple of business planning methods already take this into account. Better Essay God Greater? A good start is the wikipedia article on relativity assumption based planning. About My College? I agree that a formal business plan isnt needed. Especially when you invest too much time in it. But you should plan your entry into research, a new business; that#8217;s something different#8230; For that I#8217;d recommend the #8220;The New Business Road Test: What Entrepreneurs and in hr, Executives Should Do Before Writing a Business Plan#8221; book; got more out of it than a whole lot of courses at research my MBA.
A great post on this lasting debate. Essay About My College? Personally, I think the attention should be focused on business outcomes that is research paper, execution. Anderson University Application Essay? Accomplishing tasks which add value, provide a better product/service, attract customers, or create new products are what really matter to a new venture. Most of us seem to agree that these goals and how to accomplish them should be written down (and thought through) prior to getting started, but not this is not necessary. Research Paper? A plan, written or not, is less important than getting valuable things done. Clearly, if you are trying to convince others that your way to change the world is the or italicize essays, best, start writing… What do you think?
Inventure Global, Inc. Relativity? Small Business Outsourcing Made Easy. Can#8217;t remember where I first came across this classic quote: #8220;As I#8217;ve said many times before, the trouble with our business plan is college scholarship, that it depends for its success upon a steady, rapid increase in the supply of relativity research paper really smart people (to buy our stuff). Whereas what we see instead is explosive growth in the supply of use of computer in different fields essay idiots.#8221; www.onepagebusinessplan.com Tom Peters favourite book on the subject and the name sums it up. Genius methodology (even if the relativity paper, software looks a bit rubbish buy the book) I love this post from Guy Kawasaki: Is a Business Plan Necessary? For all but the most incremental of innovation efforts, a comprehensive business plan is shot in the dark.
You#8217;re guaranteed to be 100% wrong. So why try to. Dissertations? There are so many holes in this discussion. First of all we can#8217;t and don#8217;t know how many great businesses that failed might have made it, had they spent the research, time developing a plan. Then, read the fine print on this study: #8220;Those companies with a business plan in comparison with those without one had greater revenue (mean $2.52 million, median $550,000 vs. mean $2.18 million, median $350,000), higher net income (mean $371,086, median $97,500 vs. mean $272,952, median $93,000), and more employees (mean 31.80, median 5 vs. mean 9.59, median 3).#8221; Ok, so you#8217;ve succeeded at getting your company up and running without a plan, but you#8217;re generating 20% of the revenues of the essay, companies that did take the relativity research, time to plan (albeit at a higher margin which could have to god greater love nothing theological, do with number of employees).
In any case, to relativity paper, leap to the conclusion that it#8217;s better to better essay god greater love, #8220;Just Do It#8221; than to plan, based on the results of this study, seems irresponsible to me. And, Guy, it also seems it flies in the face of your own Zen of Business Plan approach: #8220;The [more] relevant and important reason to write is a business plan, whether you are raising money or not, is to force the management team to solidify the objectives (what), strategies (how), and paper, tactics (when, where, who). Even if you have all the capital in the world, you should still write a business plan. Indeed, especially if you have all the capital in the world because too much capital is worse than too little.#8221; Is business planning obsolete? Guy Kawasaki writes about a WSJ article about the current use of business plans. He is my college experience, absolutely correct that a business plan will never be 100% correct. But of course, what is.
I#8217;ve been the planning business for relativity paper, a dozen. Anderson University? I#8217;ve only once written a business plan: my business partner (who called me his business #8220;partner#8221; but called himself #8220;president#8221; of the company and relativity research, made all the anderson university, final decisions, even after all the #8220;partners#8221; had decided on research paper a different course of action) delegated this critical task to me. I don#8217;t think he felt a business plan was really necessary, he was just humouring me and everyone else who was getting on his case to write one. Trying to write the questbridge prep, B.P. entailed discussing key stuff with my boss/partner. That#8217;s when I realized that I wasn#8217;t clear about paper, his real intentions or objectives for the business: he would tell me whatever I wanted to hear at the time, but never seemed to questbridge college prep scholarship essay, take anything he said as any kind of paper promise or commitment. My job was to write a business plan so that he could tell people #8220;Yeah, we#8217;ve got a business plan#8221;, but he never intended to follow it. When I (very belatedly) realized this, I bailed out.
I was recently invited to join a project with a friend. Remembering my previous experience, I suggested we write a business plan: #8220;Oh, we really don#8217;t need a business plan: either it#8217;ll work or it won#8217;t!#8221; Oh, god, I thought, another one! Obviously a business plan shouldn#8217;t take on a life of its own, as Guy says, but I think you need one to convince others that you know what you#8217;re doing, that you#8217;ve done your homework. The fact that neither of my two #8220;partners#8221; think a business plan is really necessary simply told me that they were too lazy to do the homework. Scholarship? Kimber wrote about the similarity between business plans and personal goals. That reminded me of a blog post I had read recently on David St Lawrence#8217;s blog, Making Ripples, which readers might find of interest. Research? Companies and climate change Last month BSkyB, a British satellite-television company chaired by. Agreed a business plan is a very useful and helpful thing before starting any business.
I would also recommend checking the following article out on business plans. It is a very good one. I hope you find it as useful as I did. Do check it out. Dissertations? For more information about business plans visit us at www.Gadish.com or call us at research 1-310-433-0694. Business plan ?Algo absolutamente necesario o una perdida detiempo? Una entrada en el blog de Guy Kawasaki habla sobre un tema que se ha puesto de moda: la discusion sobre si los planes de negocio aportan valor o son una perdida de tiempo. Use Of Fields? Mi opinion, que he expresado multitud de veces en este blog y en comentarios#8230; Experts in business planning like Guy Kawasaki, and our own Tim Berry, are all talking about the recent Wall Street Journal article “Enterprise: Do Start-ups Really Need Formal Business Plans.” The article is based on research a study conducted by Professor. 5 Easy Things You Could Do With Your Business Idea.
Do you have one or several business ideas that you have been nursing but just havent been able to take to the next level? Well, you are certainly not alone. I for one (and I am sure there are many like me) find that I cant stop coming up #8230; Over the years I have done many business plans for one idea or another#8230;most times, if done properly, they turn out to be relevant in that they provide some level of discipline in how the business is planned and executed#8230; Business plans will still be needed for banks or investors, and most businesses need to go through that. But I agree, keep it short (10 pages max) and essay god greater love, go straight to the point. It really helps staying on paper track and don#8217;t forget the questbridge prep essay, main objectives. Reviewing your business plan every three months to adjust priorities is research, essential as you always have new partners, new competitors or new development that need to be integrated#8230; You can find additional information on this topic at www.Gadish.com. You really do need a business plan if you really want to build a solid foundation under your business. The #8220;Working Business Plan#8221; is the best form of business plan to anderson, start out with. Relativity Research? This plan answers the 5 #8220;W#8217;s#8221; Who, What, Where, When and Why about your business. In Different? There is no pre-required length that a Working Business Plan should be. Just remember that you aren#8217;t writing to impress, you are writing to address the important issues of starting your business.
This plan is just for your planning purposes and paper, can be expanded later on into a full executive plan as needed. Do you need a strategic plan? For a while now, strategic planning has been the big rage. Better Essay Nothing Nothing Theological? It was essential that all companies have strategic plans, and those managers that did not think strategically were thought to be less capable than others. Management consultants c#8230; I compare preparing a road map to creating a business plan with my clients. Some prefer very detailed maps with every rest stop, restaurant and mile-marker indicated. Others just want a list of directions of when turns or changes in direction are needed.
Maps are useful and necessary for long trips, trips into relativity research, unknown territory, and for university application, newer drivers. Research? Business plans can be simple or complex #8212; it all depends on who is driving and questbridge college scholarship essay, where they want to go. Is a Business Plan Necessary to Build a Successful Business? Over on IowaBiz I recently wrote about research paper, whether a business plan is necessary to build a successful business. My College Experience? I thought I would share it with our readers here.
As an Iowa business lawyer I get the question a lot.If you#8230; I really appreciated this post on relativity business planning. It’s something that every entrepreneur should be aware of#8230; we have a large subscriber base and use of in different fields, we featured this post on our site under the research and planning category on our content site www.northstarthinktank.com. Thanks again for the useful information! Nice article and certainly true. I think that no matter how excelent is a business plan or the idea behind it, if you just did not raise any succesfull business previously OR you didnt work for many years for relativity, an outstanding company as a manager OR you dont have very important contacts, the plan will be almost useless despite of use of fields being able to make the plan happen.
So even if you need to research paper, raise money, IMHO I think writing down a business plan is not always a good idea.
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PHY 490 General Relativity Research Paper
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PHY 490 General Relativity Research Paper
1984 intro essay George Orwell was born Eric Blair in 1903 into an upper middle-class English family which had a tradition of government administration in the British Empire. He was in fact born in India, where his father was then working. He was sent to Eton, one of the most expensive boys' schools in Britain and one of those with most prestige, but instead of going on research paper, to university he followed the family tradition by better essay love joining the Indian Police Service and was sent to Burma. Research Paper. His five years there led him to reject every aspect of imperialism and the brutality it could create in those in authority, and to feel closer to those who were oppressed than to those who oppressed them. A similar sympathy and dissertations in hr, identification with those at the bottom of a social system led him, on his return to Europe, to travel around Britain and France, living on the road among the poorest groups of society and entering as completely as he could into their way of life. Relativity. It is true, of course, that he knew that because of his family background he, unlike them, could return to a different way of life when he wanted. He wrote about these experiences under the essay experience name of George Orwell, partly to protect his family from embarrassment and partly because he had never liked his own name very much.
In the relativity paper next few years he worked briefly as a teacher in private schools and in a bookshop, but his most important activity at this time was his writing: novels, descriptions of essay my college, his time in Burma and among the poor of London and Paris, and book reviews. In 1937 he went to Spain to fight in the Spanish Civil War on the side of the Republic, with the force from the United Marxist Workers' Party (POUM), until he was badly wounded in the neck and relativity, returned to England. By this time his writing had made him well-known in left-wing circles; he wrote as a socialist who was aware of some of the shortcomings of socialism and of the way that ordinary people, who should have been drawn towards socialism, were being turned away from it by the arguments and actions of some of the my college experience intellectual socialists. During World War II Orwell worked for the BBC producing programmes for India and South East Asia, and as manager of a bookshop, as well as producing a lot of journalism. This was mainly on political subjects, but he also wrote articles about everyday wartime life in London and a considerable amount of literary criticism.
During this time he began to plan Nineteen Eighty-Four , before he started to work on research paper, Animal Farm , which was published in 1945. Orwell's wife died while in hospital for a relatively minor operation before Nineteen Eighty-Four was published, so that she never saw the success and scandal it created. There is a strong suggestion that earlier medical attention could have given her a chance of a longer life, but that concern over money meant that she did not consult a doctor in good time. Or Italicize Essays. Orwell equally neglected his own health, working on articles and reviews through attacks of illness and refusing to see a doctor. He had written an outline of the plot of Nineteen Eighty-Four in 1943. By the time he came to relativity, write the first version of the novel, in 1947, neither world history nor the events of his personal life had made him any more hopeful about the future. He collapsed into bed for a month after writing this first version until, after finally consulting a doctor, he was sent to a sanatorium where his tuberculosis could be treated. In Hr. As soon as he started to relativity, feel well, he began to write again, with a pen because the doctors had taken away his typewriter. He worked on alterations to Nineteen Eighty-Four in the sanatorium, and better essay nothing nothing theological, as soon as he was able to relativity research paper, leave, he got to work on the second version of the novel, although he was still so weak that he had to spend half the day in quote, bed. This final version was produced in 1948, and the year in which he set the novel was obtained by reversing the last two digits.
The effort of typing the final version brought him near to relativity research, physical collapse, and he had to quote or italicize, enter a sanatorium again. Relativity Research. Orwell hoped that if he was willing to lead the life of an invalid there was some hope for anderson essay, him, and he planned to marry again and to relativity, go to Switzerland for his health. He did get married (in a hospital bed, too ill to go to better god greater theological, a registry office), but Switzerland remained a dream ; on 21st January 1949 his lung collapsed and he died, at once and alone. The background to Nineteen Eighty-Four. To describe writing as Orwellian means that it expresses a pessimistic view of a dull, uniform world where every aspect of life is controlled and organized by the State. Paper. As Nineteen Eighty-Four was written when Orwell was already suffering from tuberculosis, the disease that killed him, it has often been regarded as the work of a dying man, written in disillusion with the present and quote or italicize, despair for the future.
This is misleading : the outline of Nineteen Eighty-Four (which was originally to be called The Last Man in Europe ) had been planned five years earlier in 1943, before he wrote Animal Farm , the relativity research paper book for which he is probably best known. Use Of In Different Essay. Orwell had been reading Zamyatin's novel We , whose vision of an anti-Utopia was of relativity research paper, special interest when he was planning his own, but many of the themes of Nineteen Eighty-Four were drawn from his own concerns and dissertations, experiences. During the Spanish Civil War he had seen for himself evidence of the relativity research falsification of news and the invention of false news, and quote or italicize, he later described in an essay how I saw history being written not in terms of what happened but of what ought to have happened, according to research, the party ; this kind of thing is computer in different essay, frightening to me. If a leader says of such-and-such an event that it never happened - well, it never happened. If he says that two and two are five -well, two and two are five. Another major concern was the research paper way in which language was being twisted and corrupted for better essay nothing nothing, political ends. In an essay entitled Why I Write , written in 1946, he commented : To write in plain vigorous language one has to relativity paper, think fearlessly, and if one thinks fearlessly one cannot be politically orthodox , and one of the themes running through Nineteen Eighty-Four is the anderson way in paper, which the State uses language to further political control over the people who speak it. His alarm and disgust at the way some political writers of his time (particularly those who supported and defended Stalin's policies and actions) distorted language in their attempts to justify what Orwell regarded as unjustifiable led him, in Nineteen Eighty-Four , to invent the next logical step for a language twisted and corrupted for political ends: Newspeak.
It is based on a theory held by many writers on language at that time, that thought is dependent on the words in which it is expressed and that therefore if a language does not possess words for certain ideas it will be impossible for the people who use that language to hold those ideas. The aim of Newspeak is that all ideas which do not follow the principles of Ingsoc will be impossible to dissertations in hr, hold, and to relativity research, this end all the politically undesirable words and meanings are being surgically removed from the language. The aim, as Syme makes clear in college prep, the novel, is to research, achieve politically sound precision of language, so that, as he expresses it, the prep essay vagueness and useless shades of research, meaning of the essay about my college old language will be destroyed, along with the works of the great writers of the past who used it. To Orwell, who believed that anything important could and should be expressed in research, words which could be understood by ordinary people, the deliberate use of complicated language was one of the greatest sins; the unconscious use of complicated language was even worse, because it meant that the user had lost all contact with the truth of what he wrote about. Many aspects of wartime life in ; London are incorporated in Nineteen Eighty-Four , for example, the description of bombing attacks and bomb damage to the city itself and the news film of the boat of refugees being bombed. The Ministry of Truth building in the novel was modelled on the London University building used during World War II by the Ministry of Information, and on the BBC's main building, which also seems to have provided the inspiration for the canteen smelling of cabbage and better essay nothing, the singing prole women - in this case, BBC office cleaners. Relativity Research. His wife's work at college scholarship, the wartime Ministry of Food, creating publicity to encourage the public to eat the right types of food, seems to have suggested the use of the relativity paper short crisp slogans of questbridge college, Nineteen Eighty-Four . The way in which the research paper leaders of the nations who had won World War II met after the war to divide the world into zones of use of computer in different fields, influence also finds an echo in Nineteen Eighty-Four.
Orwell predicted in relativity, an essay that the world would be divided into three armed states, and although he hoped that the common people would combine to dissertations, resist this he did not believe that it was likely. The common people, on the whole, are still living in the world of research paper, absolute good and evil from which the intellectuals have long since escaped , he wrote, and his. faith in the instincts of the common people and distrust of university essay, intellectuals is another element of Nineteen Eighty-Four. Winston not only believes that any hope for the future must lie with the proles, but goes so far as to tell Julia, The proles are human beings. We are not human. In Eastern Europe as well as in the West, he had seen intellectuals betray the revolution by accepting the idea of a dictatorship if it would work to their advantage and give them power and privilege. His concern and anger were expressed in Animal Farm , in relativity research, which he used episodes from the Russian revolution told through the in different essay story of relativity research, a farm where the pigs, who have led the god greater love nothing nothing animals' revolution, become as determined to keep and use power for themselves as the farmer whom they drove out had been. Throughout his writing life. Orwell worked to achieve a balance between public and private values, between creative work and necessary labour. Relativity Research Paper. His major concerns were public and political, yet he was equally aware of the importance of the better nothing theological individual's private life and the matters of everyday existence.
One reason why he felt, as in Winston's comment to Julia quoted above, that the proles in Nineteen Eighty-Four remained human beings was that their private lives of emotional ties and individual concerns are their own, untouched by the controlling hand of the research paper State. Anderson University Essay. The members of the Party have privileges that the proles do not possess, but the Party influences and ultimately controls who they meet, how they spend their free time, who they marry, who they have sexual contact with, and their attitudes to all of research, these. Orwell believed that the State should provide a social framework for its citizens but not dictate how their private lives are to be lived ; if it does, they become, in a basic sense, less than human. Nineteen Eighty-Four: the novel. By setting his novel nearly forty years ahead of the time he was writing it, Orwell was giving a warning about the future. As he constantly emphasized when writing about Nineteen Eighty-Four , it was not to be taken as a prophecy but as a picture of about my college, what could happen if not actively prevented. Research. The sense of unease is established immediately in dissertations, the first sentence by the clocks striking thirteen; this is later explained by the fact that a twenty-four hour clock is in use, but the research sinister associations of thirteen, and the tradition that a clock striking thirteen is a sign that something is wrong, set the atmosphere from the questbridge prep essay beginning. The following paragraphs establish the harsh dullness of the physical conditions of life, the constant sense of being watched via the telescreen, and the overriding force of Big Brother's image.
The physical appearance of relativity, Big Brother very strongly suggests Stalin, as do many of the elements of college prep scholarship, his regime and his methods of relativity research, keeping power. Goldstein's appearance is in different fields essay, modelled on Trotsky, and in his role as the former subordinate whose differences of political theory later made him his former leader's enemy, there are also clear similarities with Trotsky (whose origin, like Goldstein's, was Jewish). Yet the character of Goldstein also draws on elements of the relativity research paper life of Andres Nin, who had been the questbridge college prep scholarship essay leader of the POUM in Spain, with whom Orwell had fought. Nin came to believe that Stalin had betrayed the principles of the revolution, and he was killed by Russian agents; as Goldstein was said to research paper, have done, he left a document setting out his political beliefs and principles. Some elements of the novel's physical setting would be familiar to the first readers. Others (those invented by Orwell) are almost always sinister in meaning if not in name: the telescreen, Ingsoc, Hate Week, the Thought Police, Airstrip One, etc. Anderson Application. The names of the four giant Ministries prepare the reader for paper, the later account of Ingsoc's distortion of language, since each Ministry is god greater love, really concerned with the quality directly opposed to relativity paper, its name. Some of the nightmare quality of essay about my college, this society is research paper, communicated by Winston's knowledge, as he starts to write in the diary, that although there are no laws any longer he will, if caught, probably be put to death for doing something which is technically legal.
Winston himself is clearly established from the beginning as an unheroic figure ; he is thin and frail, on the way to middle age, and scholarship, has a leg ulcer (we later discover that he has false teeth and is subject to coughing fits). He may, by his author's irony, have been named after Winston Churchill, the British Prime Minister during World War II when he was born, but in many ways it is clear that he is to stand for Everyman. He is presented as a man from an earlier age, old enough to relativity paper, have a vague memory of the distant world when he was a boy and to respond to objects from an earlier era (the smooth creamy pages of the diary, the nib-pen which he feels the diary deserves, and the soft rainwatery glass of the coral paperweight) . His only quote or italicize essays, memory of unselfish and devoted love from one human being to another comes from his childhood, and research paper, the culture on which the world of his childhood was based is so far removed from the one in which he now lives that when he dreams of Julia tearing off her clothes in essay about my college experience, an act of sexual (and therefore political) defiance, he wakes up with the research paper word Shakespeare on . his lips. Because Orwell wants to show him as a representative as well as an individual, it is important that, for example, Winston is shown genuinely to respond to the Two-Minute Hate and not as essentially different in this respect from other Party members, as would happen if he were shown from the questbridge college beginning of the novel as very strong-minded or with his own clearly formed political ideas. At the research beginning, Winston's rebellion consists mainly of better essay god greater love nothing, a dislike of the physical dullness of the world in which he lives and a vague feeling that things are not as they should be, and his diary enables him to express his unease without having to formulate the principles which he feels Ingsoc has violated. His acts of rebellion against the society in which he lives (buying and writing in the diary, having an affair with Julia, visiting the prole area of the city, renting the room from Charrington, and - the most openly political - making contact with O'Brien) are, in the last analysis, less important than the rebellion of mind and feeling from which they all spring, and paper, it is for this that he is punished. As he himself reflects in the first chapter : Only the essay god greater theological Thought Police mattered. His contact with Julia leads him to put into words ideas critical of the society in which they live, which before had been little more than vague feelings of unease - the mute protest in your own bones , as he describes it - even if she hardly listens to him when he explains these ideas to her and does not understand their significance, as when he tells her he has proof of official falsification of the news about Jones, Aaronson and Rutherford. Knowing Julia makes him-feel that he is no longer, in paper, the words of the original working title, The Last Man in about, Europe , but also makes him realize clearly that he was doomed from the moment he started writing in the diary. So an act of madness such as renting the room above Charrington's shop and continuing to meet in it (in direct contradiction of Julia's dictum that no meeting-place is safe more than twice) can be seen as an research, attempt to make the most of the moment before the inevitable blow falls, rather than a seriously-held hope that he can escape punishment for such a flagrant offence. His last words to use of essay, Julia in the moment before the Thought Police arrest them are : We are the dead.
His earlier impression of O'Brien as a man of intelligence who has the same doubts about Ingsoc as himself, and the conspiratorial feeling that this creates, are so strong that he trusts O'Brien without question. Both before his arrest and relativity research paper, when imprisoned, this trust mirrors something of the emotional dependence which a loyal member of Ingsoc should feel for Big Brother, so that in a sense O'Brien's purpose in quote or italicize, their interviews in Miniluv is to turn Winston's love for himself into love for Big Brother. One of Orwell's most important points is that mere obedience is not enough : Winston must achieve a moment of genuine love for Big Brother, just as earlier he achieved a moment of relativity research, genuine hate for Big Brother's enemy. Anderson University. In order to relativity research paper, feel this love Winston has to reject, and to admit to himself that he has rejected, all feelings of or italicize, love and relativity, loyalty to anyone else. In the early stages of his time in essay nothing, Miniluv, although he suffers degradation, torture and humiliation, there is still some integrity inside him. But finally, threatened with what is for him the worst thing in the world, he betrays Julia by begging for her to relativity, suffer in about my college, his place, and by betraying her he betrays himself. After this, as he himself reflects, something is killed in his own heart : burnt out, cauterized out . He has lost something vital to himself and is a shell of a man, no longer any possible threat to the State or to anyone else.
Julia is younger than Winston and does not have his memories of the world before Ingsoc changed it. Her rebellion is more instinctive and immediate than his, and she is able to live within the State's system because she has stronger feelings of self-preservation and much greater self-confidence. She is relativity, not at all interested in application, the theoretical basis of rebellion; she starts to relativity, listen dutifully to Winston reading the book but soon goes to sleep. She is, however, much better than Winston not only at practical arrangements (for making contact, hiding signs of their meetings, etc) but also at understanding instinctively the underlying reasons for about experience, some of the Party's policies, particularly those connected with sexual matters. She understands that the reason for the Party's sexual puritanism is relativity, that by in hr making the relativity research paper sexual act either a political duty between husband and wife (as it was for Katherine) or - for a man - a furtive and college, joyless encounter with a prole prostitute, the Party can use sexual frustration and the resulting hysteria for its own purposes. Therefore any enjoyable act of relativity research paper, lovemaking freely entered into by two Party members (as in the first sexual contact between Winston and Julia before there is quote essays, any emotional contact between them at all) is in itself a political act. Relativity. Winston begins as a rebel with his mind and feelings and progresses to physical acts of computer in different, rebellion via Julia's influence. Research. She has been a rebel with her body all her adult life and essay, has learned to survive in ways Winston does not have the capacity for, but both of them believe that they [the State, in the form of the Thought Police can't get inside you , and both are proved wrong.
The other characters in the novel are sketched in more lightly. Perhaps the most interesting, and potentially the relativity paper most complex, is O'Brien. On his first appearance Orwell, through Winston, points up two contrasting strands in his character: a coarse brutality, emphasized by dissertations in hr his physical appearance, and relativity, the delicacy of gesture which Orwell compares to that of an eighteenth-century nobleman. It is the combination of these qualities which is so dangerous for better essay love nothing nothing theological, Winston; O'Brien has the sensitivity to be aware of Winston's secret disloyalty to the State, and t he force and ability to indict pain by which he makes Winston suffer for relativity, it. He works on Winston in Miniluv with intelligent and fanatical devotion until Winston can be released back into society, cured for ever of the infection in his mind (as O'Brien sees it) which prevents him from loving Big Brother. O'Brien is an example of the type of intellectual from whom Orwell feared the worst : he would use his energy and intelligence to in hr, preserve and support a dictatorship whose sole aim was to relativity paper, keep power. Or Italicize. Syme's intellectual powers have also been corrupted by the State, although his interests are more academic and he does not possess O'Brien's force. Yet he still sees too clearly and speaks too plainly for his own safety, and, as Winston realizes at an early stage, is marked down for vapourization. It is more of a surprise when Parsons also appears as a prisoner in Miniluv. Winston had assumed that his limited intelligence combined with his devoted orthodoxy of political views would keep him safe as a valued worker for the Party, but he is doubly betrayed - by his unconscious mind and by the daughter whose skill at discovering traitors he was so proud of- and he suffers the same fate as the others.
The image has been built up of a world where no one is to be trusted. People who seem innocent of all deceit, like the old prole junk-shopkeeper, turn out to be members of the Thought Police and are most dangerous because they were never suspected. Winston's visits to relativity paper, the prole quarter, which he thought (once the patrols were avoided) to be a place of safety, prove fatal to him and to Julia. Considering Winston's belief that if there is hope, it lies in the proles , a theme which runs through the novel and which we are to understand as coming from Orwell himself, the questbridge proles play very little part in the novel. Paper. In some cases, like that of the woman singing as she hangs out her washing, they are merely in the background to point a contrast with the lives and behaviour of the essay members of the Party. When Winston makes an extended visit to the prole quarter and attempts to ask the old man in the pub about his memories of his youth, the response is confused and uninformative. Orwell describes Winston's hopes for the proles as a mystical truth and a palpable absurdity , and from the evidence in the novel, the latter part of the research phrase is the more accurate description. Yet Winston needs to feel that there is some hope somewhere, and application, certainly there is none in the harsh world of fear and drabness in paper, which Party members live. So the proles become for him not just a romantic hope for the future, but the only hope of better love nothing, all. In fact, the novel shows no hope, and certainly not for Winston. He betrays Julia and his feelings for her, and thus betrays an innermost part of himself which, once lost, can never be recovered : his personal emotions and his individual integrity, which, for Orwell, should be out of the reach of any powers of the State.
Winston is no more heroic under the pressure of Mintluv than he was earlier. Relativity Paper. At the end he is seen in the Chestnut Tree cafe, where he himself had watched other men who had been broken by the State. Quote Or Italicize. Here he finally admits to himself that all rebellion is over and the struggle is finished. Orwell's warning is clear : Winston, with all the force of the State against him, comes not merely to relativity research, accept that he is powerless against it, but actively to essay god greater love, welcome his own defeat : he loves Big Brother. Orwell's work today. Some of research paper, Orwell's Newspeak vocabulary ( Newspeak itself, Big Brother , doublethink ) has entered the English language ; certainly his vision of a drab totalitarian future has entered the general consciousness, although it is use of essay, difficult to know whether his warning has been fully understood. He warned of a possibility for the future, to be resisted, rather than an inescapable fate. Orwell always attempted to describe political reality as he saw it. As he wrote at the time he was working on Nineteen Eighty-Four. Most of us have a lingering belief that every choice, even political choice, is between good and relativity, evil, and that if a thing is college scholarship essay, necessary it is also right. We should, I think, get rid of this belief.
In politics one can never do more than decide which of two evils is the lesser. Relativity Paper. Orwell's aim was to show the evils as clearly as he could, in order that his fellow human beings could make their decision, and therefore their choice. 'Nineteen Eighty-Four' - George Orwell. Computer Fields. First published by Martin Secker Warburg Ltd., 1949.
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Cosmetics Manufacturing Business Plan. Bluespa distributes quality personal care products, fitness apparel and related accessories. This is research, accomplished through a combination of company-owned retail outlets and wholesale distribution. The initial launch for skin care products will be our Water range. The products in this range have been developed in our labs in Brittany.
The Brehat archipelago is unique in essay god greater nothing nothing theological, the entire world for relativity paper its wide range of about my college, sea algae and seaweed. Relativity? For four billion years the about experience warm waters of the Gulf Stream have been flowing north along the French coast creating a unique ecosystem. The details of our product development and the relationship between the research sea and the human body will be explained in prep essay, greater detail in the marketing section. In this section we intend only to relativity, define the initial product range, each products benefits and about my college experience, our pricing strategy. Our methodology in research, choosing the essay my college water range for our initial launch is based on research two primary issues: The benefits of thalasso treatment are just coming to light in America.
Our name and logo make this launch of quote or italicize, products from the sea a natural. We will be able to develop a meaningful and moving product story through this relationship. Purpose: Finishes cleansing and leaves skin perfectly clean. Relieves, soothes and softens skin. Reactivates the physiologic epidermis' functions. Prepares the skin for make up. Hydrates the entire upper layer of epidermis. Primary ingredients: Corallina officinalis contains trace elements of marine minerals and in excess of 300 enzymes. They promote elasticity of the dermis' structural fibers (keratogenesis). Relativity? This ingredient prepares the skin for cosmetics. Critmum maritimum extract adds purifying and regenerating properties.
Rose water contributes a relaxing effect. Use: Spray on questbridge college prep essay nightly after make up removal and before applying night creams or during the day to relieve stress and brighten the relativity research paper complexion. Eye makeup remover. Purpose: Removes eye make up. Soothes and relieves sensitive skin in eye area. Fortifies eyelashes. Primary ingredients: Rhodophycea extract promotes remineralization and essay about, hydration of paper, skin while fortifying eyelashes. Rose water to tone sensitive skin while soothing and quote essays, relieving eye shadows. Use: Soak on cotton ball lightly and research, gently apply on eyelids to remove make up. Purpose: Soothes skin during make up removal. Gently removes impurities from the skin without damaging the epidermis hydrolipidic film.
Primary Ingredients: Crithmum maritimum extract is rich in essential oils with regenerating and anti-inflammatory properties. Shea butter to nourish the skin and add suppleness. Palm oil and Groundnut oil act as cleansing agents and dissertations, soothe the skin. Skin types: Sensitive, delicate and mature skins--gentle enough to be suitable for use as a baby cream. Use: Apply on face and relativity research paper, neck nightly to remove make up.
Finish with Biocatalyst Tonic. Multi protection day cream. Purpose: Acts like a second skin. Penetrates deep into epidermis to insure protection, promote elasticity and improve suppleness. Clarifies skin while soothing and quote essays, hydrating.
Primary ingredients: Ulva lactuca extract, a fragile green algae that can resist wave pressure up to 20 tons per cubic centimeter because of an elastic fiber network similar to relativity, elastin. This extract provides hydrating and protective properties that protect against our increasingly aggressive environment. Shea butter nourishes skin and acts against dehydration. Skin types: Dry and Normal. Use: Gently massage a few drops onto clean and use of in different fields essay, toned skin each morning. Regenerating facial scrub (micro marbles) Purpose: Cleans off dead skin cells to promote regeneration of healthy new cells. Enlightens complexion and imparts radiance to the skin. Softens and purifies the epidermis.
Primary ingredients: Spherical micro-marbles exfoliate without causing irritation. Crithmun maritimum extract purifies epidermis and boosts cell regeneration. Use: Every other week for dry and relativity research, sensitive skins, weekly for oily and normal skin types. Apply gently on clean skin, rinse with water and apply Biocatalyst Tonic. Hydrating Cream Mask. Purpose: Softens skin. Provides equilibrium for cutaneous functions.
Regenerates, while providing firmness. Maintains hydration of the epidermis. Primary ingredients: Ulva lactuca extract is quote or italicize, efficient in fighting skin slackening. Codium tomentosum extract provides long-lasting deep hydration of the research paper upper epidermal layer. Enriched vitamin A, for skin regeneration. Skin types: Is suitable for all skin types but most beneficial for sensitive skin. Use: Apply on dissertations face, around eye contour area and on the neck after a gentle exfoliation. Allow to settle for three to research paper, five minutes, then wipe off excess with a soft tissue.
Purifying Cream Mask. Purpose: Smoothes skin. Regenerates, enlightens and firms the skin. Deep cleans the skin, while purifying and balancing the sebaceous functions. My College Experience? Maintains hydration of the upper layers of the epidermis. Primary ingredients: Laminaria digitata extract. This brown algae has anti-lipasic and sebostatic activities to fight against inflammation and regulate sebaceous secretions. Critmum maritimum extract rich in essential oils that purify the epidermis and boost cellular regeneration. Vitamin A palmitate, to relativity, reinforce suppleness.
Skin types: Oily and combination skins. Use: Apply on face (except eye area) and prep, neck after a peeling or when skin is tired. Allow to settle for five to research, seven minutes, then gently remove excess. Purpose: Forms a polymeric mask that cleans the skin and lightens the complexion. Primary ingredients: Diatomaceous micro algae, Corallina officinalis and Laminaria sp. combine to increase cell metabolism. Use: Apply to face weekly. Leave on the face approximately ten minutes then peel off starting from the neck. Royal sea cream (remineralizing face, body and hair algae mask) Purpose: Toning, relaxing, remineralizing and detoxifying for the face, body and hair. Used as a hair mask it nourishes the bulb, soothes the scalp and strengthens the hair shaft. Applied on the body it becomes a remineralizing source.
Primary ingredients: Rhodophycea and Pheophycea provide minerals necessary to improve metabolism and elasticity of skin fibers. University Application? In addition they aid in the elimination of skin toxins. Red seaweed adds hydrating properties to the upper epidermal layer that are essential to skin suppleness. Use: Weekly apply product in thick layers, leave on for ten to fifteen minutes. Finish with a shower or a shampoo. Body lotion (intensive hydration) Purpose: Fights dryness, restores and maintains hydrolipidic film, nourishes, regenerates, prevents aging and improves elasticity.
Protects skin from the relativity research paper harsh environment. Leaves the skin firm and smooth. Primary ingredients: A powerful marine osmoregulator extracted from green seaweed and Chondrus crispus extract maintain an essay experience, in-depth long-term hydration rate of the epidermis. Relativity Research? Carraghenans work on the skins surface with the skins natural proteins to create a protective film. Vegetable oil from Karite butter increases cell regeneration and insures suppleness. Use: Apply daily on dried skin all over or italicize the body with a soft circular motion. Super firming gel (algae firming gel) Purpose: A firming and toning effect on the skin combined with a lipolytic action to support the acceleration of the elimination of fat cells. Primary ingredients: Laminaria Digitata extract provides the lipolitic properties. Pelvetia Canaliculata improves blood circulation.
Use: Gently massage the gel into belly, hips, and buttocks. For legs and thighs apply with an relativity paper, upward motion. Tensing and regenerating cream. Purpose: Smoothes and tenses the in hr epidermis. Prevents dehydration of dry skin areas. Re-enforces cutaneous elasticity. Creates an instant lifting effect.
Primary ingredients: Algae oil from Laminaria digitata is rich in vitamin A to protect from free radicals and aid in fiber regeneration, vitamin E which promotes hydration, vitamin C to speed up the healing process and vitamin F (from the Omega 6 family) to promote suppleness and nourish the skin. Use: In morning and evening apply a small amount of the active serum on arms, tummy, legs, bust and/or buttocks. Slightly massage until fully absorbed into the skin. Sparkling sea pebbles. Purpose: Relaxes and soothes the skin. Re-mineralizes the skin by providing trace elements and minerals required for the body's natural balance. Relativity Paper? Delicately perfumes the skin. Primary ingredients: Atomized sea water extracted from the Gulf Stream is combined with Patchouli (anti-inflammatory), lemon zest and mint (invigorating) and use of, essential oils for relativity paper aromatheraputic benefit.
Skin type: Hypoallergenic for all skin types. Use: After stepping into the bath place the pebble in god greater nothing, the small of the back to relativity, benefit from the Jacuzzi effect. Quote Essays? It can also be used for a very relaxing footbath. Soothing after-sun gel. Purpose: Quickly calms the epidermis after sun exposure. Research Paper? Instantly stops the about heat sensation. Rehydrates the epidermis. Primary ingredients: Enteromorpha compressa extract and green algae create a soothing and hydrating action. This combination of ingredients has a peptide action that has been proven excellent in fighting problems caused by over-exposure to the sun (tightening, stinging, itching and heat sensation). It also reduces the intensity and duration of sunburn.
Codium tomentosum extract is a powerful marine osmoregulator that helps in relativity research paper, maintaining the epidermis hydration rate at the optimal level. Use: Apply generously on face and body. Within two hours of applying after-sun gel apply the hydrating milk to essay about my college, preserve and enhance the relativity research paper skins beauty. Sun care hydrating milk (SPF 8) Purpose: Protect the skin from the suns harmful rays.
Ensure a uniform tan. Soften and smooth skin. Preserve the questbridge college scholarship essay epidermis hydration. Primary ingredients: A mix of three algae extracts to obtain protection against relativity UVA and UVB rays while still allowing the skin to tan. A vegetable oil cocktail, rich in essay my college experience, vitamins A and E to reinforce the skins hydration capacity and nutrients to ensure the research paper skins suppleness. Glycerin provides a natural dampener to soften and smooth the skin. Use: Apply in an even layer all over the body. Renew application frequently during extended periods of sun exposure. Anti-aging protective sun cream (SPF 12) Purpose: Ensure a safe and rapid suntan. Quote Or Italicize? Preserve epidermal hydration.
Fight against relativity premature aging of the skin caused by the sun. Primary ingredients: Chritmum Maritimum and Phaeodactylum Tricornotum phylo plankton combine to create a natural synergy rich in the essential fatty acids EPA/DHA. This ensures cellular regeneration and the formation of ceramids that are essential to the balance of the hydrolipidic film. Oil of Karite butter ensures the skin will maintain a supple texture and appearance. Palm oil (nourishing and softening), liquorice extract (anti-inflammatory) and a insaponifiable of Soya and Avocado extract aide in maintaining the skins fiber and give the cream its total care capacity.
Use: During or before sun exposure. Apply frequently during extended periods of exposure to university application, the sun. Our pricing strategy for this range is to relativity research, position our products with a shelf price that is in the mid to lower quadrant of high-quality products and brands. Love Theological? We have accomplished this by making careful market comparisons and adjusting our packaging size. Our initial apparel launch will be very tight and well focused. The range will include seven styles. Three of the styles will be offered in three colors with the remaining four offered in black.
Sizing will be S-M-L in all items. The total number of stock keeping units will be 39. This creates a very manageable and understandable assortment. Each of the bodies has been inspired by proven silhouettes and then improved upon. Long sleeve poly pique V-neck. Fabric: High tech poly blend specially designed to keep the wearer dry even during the most strenuous activity. Activity: Medium to high activity workout. Colors: Three (Black, plus two seasonal fashion colors) Suggested Retail: $78.
Long sleeve poly pique mock. Fabric: High tech poly blend specially designed to keep the wearer dry even during the research paper most strenuous activity. Activity: Medium to high activity workout. Colors: Three (Black, plus two seasonal fashion colors) Suggested Retail: $78.
Lycra jacket - hip length. Fabric: Mid-weight stretch sport Lycra. Activity: Wear to use of computer in different, and from the gym. Suggested Retail: $128. Fabric: Mid-weight stretch sport Lycra. Activity: Special loose fit designed for yoga. Also excellent fit for the over 40 woman who no longer wants to wear tights to the gym. Suggested Retail: $98. Fabric: Mid-weight stretch sport Lycra. Activity: Heavy aerobic exercise where a looser fit would be impractical.
Suggested Retail: $98. Fabric: Mid weight stretch sport Lycra. Activity: Heavy aerobic exercise. Suggested Retail: $68. Lycra long sleeve crew top. Fabric: Lightweight, breathable stretch sport Lycra designed to relativity, wick moisture away from the body. Activity: Post workout top designed to keep muscles warm and loose. Suggested Retail: $88. Rib cotton crew. Fabric: Lightweight ribbed cotton. Activity: To and from the gym.
Colors: Black and two seasonal colors. Suggested Retail: $38. Bluespa will occupy a unique market position. No other brand offers a specialty line that includes skin care, cosmetics, fitness apparel and accessories. However, within each category significant brands do exist. Quality and price vary widely within each group. Bluespa will be positioned as a quality brand. We have eliminated the drugstore and discount brands from this comparison. In the skin care and cosmetics category the competition can be divided into essay, three groups: Commercial--i.e.
MAC, Origins, Philosophy, Erno Laslo and Shesheido; Clinical--i.e. Kiehl's, Clinique, Clarins and Dr. Hauscha; Spa--private label brands associated with spas. The commercial brands are primarily sold through department stores. They vary widely in quality from relativity paper Origins to Shesheido. They also vary widely in price. Their major advantage is their financial strength and their department store relationships. The clinical brands are perceived to anderson application essay, be authentic. Their image is based upon the perception of research, treatment qualities verses purely cosmetic benefits. These brands are sold through their own retail outlets, specialty stores, department stores and/or health food stores.
Kiehl's is perceived as one of the most authentic of the clinical brand. The spa brands are sold almost exclusively at the spas they are associated with. This close affiliation provides a validation for the products but limits their ability to achieve wide market distribution. Anderson? Bliss and Aveda are notable exceptions. These two brands have achieved wide market distribution and brand recognition. In fitness apparel and accessories the female customer has been grossly overlooked.
Reebok and Avia had the best chance of capturing her at relativity paper one time. However Reebok abandoned her to try to become a legitimate sports brand and acquired Avia. Avia has since been sold and has all but disappeared. Dissertations In Hr? Meanwhile the big two brands (Nike and paper, Adidas) have ignored her. Recently Nike announced the formation of a women's division as a separate business unit. While this offers the possibility of a major competitor in the women's fitness category, it also highlights the opportunity. Puma is the only brand that has developed a line of fitness apparel focused specifically at this consumer. Dissertations? Their Nuala line has been developed with Christy Turlington. Research? They have positioned this line to sell through women's specialty stores rather than traditional sport retailers. Early sales have been exceptional, further highlighting the potential within this category. Bluespa will develop our market position by combining a retail strategy that includes a day spa with a wholesale distribution strategy.
Bluespa will acquire the validity afforded the university essay spa brands and access to broad distribution. Bluespa skin care and research, cosmetic products will offer therapeutic benefits to the user based upon the principles of quote or italicize, Thalasso therapy in our water line and Botanical treatments in our earth line. Our color cosmetics will be mineral based and relativity paper, provide the scholarship essay user with esthetic benefits while nourishing the research paper skin. In addition to dissertations, providing retail appropriate packaging we will develop bulk sizes for distribution within the spa trade. Most day spas use generic products and do not have the ability to research, develop a private label line. The apparel and accessory lines will combine the newest in technical fabrics with fit specifications that allow the wearer full range of movement.
We have developed affiliations with select yoga and fitness facilities for questbridge college essay our apparel. All of relativity research paper, our products will be positioned at the quality conscious consumer. Our marketing campaign and PR positioning will reinforce the Bluespa image. Our message will be to identify the benefits of our products and to questbridge scholarship essay, develop an image that makes Bluespa products highly desirable. Meanwhile, our pricing strategy will be to maintain retail price points in the lower quadrant of the top quality brands. Research Paper? A detailed comparison of our pricing as it relates to our target market is in the appendix. Our skin care creams and lotions are manufactured in three OEM facilities. Two are in France, one is in Southern California. Our primary facility is located in Brittany, on better essay theological the north coast of France. They are considered one of the top algae specialists in the world.
They process in excess of 500,000 tons of algae per relativity paper, year (30% of the current dry weight production world wide) for both agrochemical and cosmetic use. Computer In Different Fields? Founded in 1957, the paper company has grown to $300,000,000 in annual sales with 300 employees. Our partnership gives us access to questbridge college prep scholarship, the following critical resources: The ability to produce both small run (10 kg) and large volume (10,000 kg per research, day) of creams and lotions. Anderson University Application? An innovative RD department with a strong technical background. An experienced quality control department. Managed compliance with Government rules and regulations.
Our laboratories in France for marine biotechnology will work with us in developing and producing Bluespa's signature range of products from the relativity paper sea. Our second facility is located in dissertations, the South of France. This region produces some of the finest essential oils and herbal compounds in the world. Relativity Research? The facility gives us access to the latest developments in aromatherapy, skin care, fragrances and quote essays, essential oils. Our third factory is located in southern California. Biomedics is a small lab specialized in reverse engineering and small run production.
We will utilize this resource to develop and test items in our own stores. Packaging for the skin care products is being purchased from Luxepack. They manufacture in Europe and have distributors in the United States. This combination allows us to have access to the needed packaging at each of our production facilities without the need to purchase or warehouse large quantities. We have selected packaging from Luxepack stock production and developed multi-use parameters for various packages. This strategy will enable us to have only five different containers over the entire range. We will label each product with a self-adhesive label rather than screen-printing the packages, further leveraging the relativity research cost and questbridge scholarship essay, efficiency of the packaging.
Labels will be printed and applied at each production facility from digitized art produced by our graphic director in Portland. This will provide us with complete creative control while allowing us to research, maximize efficiency at the factories. Our apparel manufacturing is being managed through a contract facility in Portland, Oregon. Fields? AMG currently operates a 50,000 square foot facility for the production of high quality sports apparel from technical fabrics. Research? They have complete pattern making and sewing facilities for cut and sew products as well as knit goods.
The availability of their technical knowledge and production capability provides Bluespa with significant flexibility in developing our assortments and managing inventory demands. During the early phases of development AMG will also handle fulfillment of apparel orders. Pricing structure - skin care. The pricing for skin care products is a bit more complex than for apparel. Since we are purchasing all the components separately and collecting them centrally we must include all of the individual costs in the process to determine landed cost. The table associated with this subject defines these individual segments. Pricing structure - apparel. Our apparel pricing structure positions Bluespa as a quality brand. We will attempt to provide the retailer with a margin opportunity above 50% for branded apparel. Our price points will compare well with Nike, Nuala and use of computer fields, other quality sport brands. We will be very well priced in comparison to Prada sport, Polo sport and relativity research paper, the other designer brands venturing into this area.
A corner stone of our strategy is the creation of sustainable growth through a combination of new product launches and replenish-able basics. Prep Scholarship Essay? In skin care our first five launches will consist of added ranges to the line. Bluespa's product line is based on five elements of the universe. Relativity Research Paper? Its character, properties and anderson essay, related color(s), will define these elements. Body care products will be scented with essential oils that are known to create or improve the related character. Research Paper? All body and bath products, except after sun care, will ultimately be offered in in different fields, five ranges.
Sun care will only be offered in balancing, calming and soothing. Because face creams and lotions are meant to rebalance and moisturize the relativity skin, face care will be unscented and will only be offered in the Water range. Our skin care launches will occur at four-month intervals starting in application essay, August of relativity paper, 2001 with Water. Followed by dissertations, the Earth range in the spring of 2002, Air in mid 2002, Fire in August 2002 and Metal in spring of relativity paper, 2003. The colors associated with each range will allow us to create a line of cosmetics that works for quote all skin tones and an apparel assortment that covers the basics and can respond to relativity paper, color trends. The initial apparel launch will be August 2001. Our cosmetic launch will occur in spring 2002. These dates are for better essay wholesale. Our retail stores will have the respective groups available by Spring 2001. Future products will be tested in our retail stores four to six months prior to their wholesale launch.
In addition we will develop product that is intended only for our retail stores (i.e. Relativity Research Paper? brushes and sponges). As our capabilities grow we may add these products to the wholesale line as well. Bluespa is launching a brand. The successful execution of this strategy will provide us with the ability to essay god greater love nothing theological, transcend into other categories in the future, as long as we define our image and stay true to the base precepts. (Much like Ralph Lauren has done with his tie business.) For example, properly executed these five precepts can be applied to home products. Paper? We believe our ability to create new product opportunities and or italicize, growth will only be limited by our imagination and our ability to relativity paper, attract talented people who understand the concept of branding. Your business plan can look as polished and professional as this sample plan. My College? It's fast and easy, with LivePlan. Business planning has never been easier. With 500 complete sample plans, easy financials, and access anywhere, LivePlan turns your great idea into relativity, a great plan for success. You can download this complete sample plan as a text document for FREE. Bplans is owned and computer in different, operated by Palo Alto Software, Inc., as a free resource to help entrepreneurs start and run better businesses.
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